- Why Apply
- Overview
(DOC, 60 KB) - 2008-09 Information Handout
(PDF, 81 KB) - Timeline
- Benefits of Participation
(DOC, 36 KB) - Criteria In Detail
(PDF, 147 KB) - Scoring Guidelines
(DOC, 140 KB) - Scoresheet Sample
(XLS, 42 KB) - Preliminary Round Judging Site Sponsors
- 2009 International Team Excellence Award Process Participants
2009 Team Project Summaries
MEDRAD, Inc. — The Customer Promoters
Warrendale, PA USA
Presentation: Monday, May 18, 4:15 p.m. – 5:00 p.m.
Location: MCC – 200F
Type of Team: Six Sigma
The Customer Promoter Team’s objective was to improve the customer experience with MEDRAD sales representatives. The primary methodology used was hypothesis testing supported by statistical analysis, brainstorming, affinity, benchmarking, gap analysis, and weighted voting. The focused solution was the implementation of an e-mail educational bulletin to customers that helped accommodate the no. 1 request by MEDRAD customers via surveys: more contact from MEDRAD sales. The results from implementation include a 15-percent initial registration rate, deliverability reaching 96 percent, an open rate of 46 percent, and a click-through rate of 20 percent (all results equal to or exceeding industry benchmark results). Requests for contact have declined by 9 percent in MEDRAD’s main region.
